PURE ALPHA STARTED WITH ONE PROBLEM
Every cleaner was full of things we didn’t want in our homes. We built something better. Cleaner, simpler, and meant to give back
Problem
For decades, “clean” has come with compromise. Harsh chemical cleaners dominate shelves, leaving behind toxic residues, irritating sensitive skin, and damaging indoor air quality. Most “natural” alternatives are either ineffective or greenwashed. We knew there had to be a better way — one that didn’t sacrifice performance for safety.
Building Product
We developed Pure Alpha to prove that simplicity, safety, and science can coexist. Through high-pH electrolyzed water, we unlocked a cleaner that’s just water but re-engineered to break down grease, grime, and germs. Lab-tested in Korea, free from harsh chemicals, and safe for families, Pure Alpha is the result of obsessive iteration and deep respect for the people who use it.
Building Community
Pure Alpha isn’t just a product, it’s a movement. We’re building with transparency, letting our earliest customers help shape what comes next. From lab reports to packaging decisions, we share it all. Because clean shouldn’t be complicated. It should be honest, effective, and for everyone.
JJ wasn’t trying to start a company.
He needed a way to clean without chemicals.
What began as a personal need became a bigger vision.
CHEMICAL ON CHEMICAL
Layers of harsh ingredients to fix what the last one broke.
FRAGRANCE OVERLOAD
Masking the mess instead of removing it.
INGREDIENT CONFUSION
Labels full of words no one understands. On purpose.
For the past 8 years, JJ’s family has been actively building wells in Chad, Africa — providing clean water to underserved communities where access is scarce. This work is part of a larger movement called Hope Africa Mission, a nonprofit committed to restoring life through clean water, one well at a time.
Every bottle of Pure Alpha contributes to this ongoing mission — turning everyday cleaning into something much deeper: giving life.
CLEAN TOGETHER
GIVE TOGETHER
GROW TOGETHER
What People Want to Know
Below are some of are common questions about Pure Alpha
Do i need to rinse it off?
Rinsing is not required for most hard, non-porous surfaces.
For food-contact areas or sensitive materials, a light rinse is strongly recommended. Always spot test first.
Is there a scent?
No. Pure Alpha is unscented with no added fragrances, dyes, or masking agents.
What surfaces can I use Pure Alpha on?
Use only on sealed, non-porous surfaces including kitchen counters, bathroom fixtures, nursery areas, appliances, and pet zones.
Do not use on natural stone, unsealed wood, or porous materials. Always spot test before full use.
Is it safe for kids and pets?
Pure Alpha is free from added chemicals and designed to be used around children and pets (e.g., on household surfaces).
Not for ingestion, skin contact, or medical use. Do not use directly on people, animals, or food.
Does it disinfect or kill bacteria?
Pure Alpha is not an EPA-registered disinfectant. It is a high-pH cleaner formulated to help break down grease and grime, but should not be used as a substitute for disinfectants or sanitizers.
Where can I find the Safety Data Sheet (SDS)?
You can view our full SDS here:
www.trypurealpha.com/sds
